From Pajitnov, With Love

I quite like Tetris. I think it’s one of the few timeless games that has managed to find its way into the hands of people from about three or four generations – and do you know what? It’s still just as fun as it ever has been.

I was a little surprised to see in the past week that EA’s Tetris Blitz would be ending in April this year, and instead the product had been licensed out to a new company, N3TWORK.

Um, excuse me? Rude!

There’s not many games that have stood the test of time on my iPhone. Even The Simpsons Tapped Out was taken off there some time ago, and Gardenscapes is only hanging on there by a single nostalgic thread. Tetris Blitz, however, has stayed on my screen for a few years now. I wouldn’t say that it’s particularly religious-level of playing, but certainly once a week or a fortnight, I’d whip it out and see what kind of score I could get with the free boosts that I had collected, or, if the mood grabbed me, what kind of boosts I was willing to cash in on.

Do you know what I’m not willing to cash in on though? $8 of hard-earned money to be able to play Tetris on my phone without ads. GTFO, N3TWORK.

One of the benefits of having the large companies control gaming, is that they are less tied to marketing, or advertising, revenue. Sure, they still put ads in games, either as banner ads or as opportunities to recover a life or get some extra power – but they don’t put them up as a barrier between the player and getting into the game. They want you in their ecosystem to tempt you into micro transactions. Not to bombard you with cheap, crappy mobile ads.

N3TWORK, it seems, couldn’t give a toss what I think. Ads before a game, it is!

I have some other issues with the game, all of which are (allegedly) to be addressed in future updates, but I have to say, unless you don’t want iOS users switch over day-and-date you have your ‘full’ release, then be prepared for a multi-pronged onslaught between xCloud, Apple Arcade, Uplay Plus, and any one of a number of subscription services out to take consumer’s disposable income. You also need to try and deliver, at the very least, a like-for-like product.

Right now there is no Facebook Connect, no different game modes, and limited settings. I assume there is an Apple ID / iCloud connector somewhere working in the background … but I’m not convinced. I feel like this is something that could, and should, have been done prior to launch.

Perhaps I expect too much.

I’m going to keep the new Tetris on my phone for now – if only to hold out hope that it’ll get better. It’s a very thin, tenuous hope, but if Blitz is to be retired, well, it might be all I have.

Tetris has survived this long on my phone. There’s a very good chance that this’ll be the year it does not.

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